The Tourism Authority of Thailand (TAT) launched the Happy Paradise Campaign to present tourism products and services, bringing impressions and new experiences to tourists in the Phuket Sandbox programme through the Happy Paradise Campaign while supporting the local communities and local culture.
The reopening program of the pilot provinces to welcome back international visitors started with the Phuket Sandbox programme on the past July 1, 2021. To July 31, 2021, there are about 14,000 tourists in the Phuket Sandbox programme which generates more than 829-million-baht income. In order to bring impressions to tourists and support the communities, TAT has launched the Happy Paradise Campaign to welcome tourists back, bringing impressions and confidence in traveling in Thailand, as well as spreading income to southern local communities and tourism entrepreneurs in the Sealed Routes: Phuket, Krabi, Phang-nga, Ko Samui, Ko Tao, and Ko Pha-Ngan.
The Happy Paradise Campaign presents tourism products and services while attaching importance to establishments awarded the safety and health standard under the SHA+ symbol through various Happy Paradise activities. One of the activities is giving 1,000 Happy Paradise Welcome Kits to international visitors who arrived in Phuket on 12-14 August 2021. The welcome kit consists of the Tourism Ambassador 2021 Special Edition badge and the Journal Book. Tourists can get a special discount by showing the badge to participating establishments in the Sealed Routes. Moreover, all tourists who stay in SHA+ hotels are also given the Happy Paradise Souvenirs which are a unique local product from southern communities: 1. Manorah beaded keychain from Phatthalung, 2. pandanus phone bag from Krabi, 3. batik notebook from Phuket, 4. rubber tree phone/picture holder from Trang, 5. batik pants from Phuket, 6. batik mat from Krabi, 7. batik face mask with pearls straps from Phuket, and 8. batik face mask with Manorah beads straps from Phatthalung. The Happy Paradise activity also includes the shows to spread local southern culture through the Manorah Dance and Ron Rae Dance. The shows will be held on 18-23 August, 2021, at the designated hotels. Last but not least, the Happy Paradise Campaign holds an online activity for tourists to participate in. Check into tourist attractions in Phuket, take photos of the Happy Paradise souvenir, and post it on social media with the hashtag #ThailandHappyParadise to get a chance to win prizes.
TAT is confident that the Happy Paradise Campaign will be another factor to help support and recover Thailand’s tourism industry, as well as generating income under a performance that focuses on safe tourism and helping the communities to stay strong.